Why can’t we design stuff that we want to keep for ever?

Sometimes we fall in love with our stuff, we mend it, use it, mend it until its so worn out it just has to go. But have you ever fallen in love with your toaster? Apparently its easy to design them to last for 20 years or more but getting us to want to keep them for 20 years is harder. Check out “emotionally durable design“. Is it the solution to our throw away culture?

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