Here at the lab we are busy writing up all the great ideas from our Milton Keynes workshop last week but in the meantime we thought you’d love to hear about some work done on one of our shortlisted products- multiple train tickets.
Richard Watters is a winner of the 2012 RSA Student Design Awards for his re-design of the National Rail Ticket.
“Current train tickets are really confusing. So many unnecessary tickets are given for each journey and with the information randomly thrown on, it can be difficult to work out when you can or can’t board the train. My re-design solves these problems by merging the seat reservation and the ticket into one, reducing the amount of paper used and thus, less wastage. I have ordered the information in a logical way so that the most important information is at the top of the ticket and the least important at the bottom. My solution gets rid of the horrible orange and green and replaces it with white and blue to represent the great history of British Rail and improve contrast with the text. The introduction of Iconography adds to the simplicity of understanding where your seat is on the train (for example near the luggage rack, or in the quiet carriage). If it were to be implemented, this ticket would reduce stress and train fines for the millions of people using our train network every day.”
We love these simple examples that improve the product as well as reducing its environmental impact.
You can see more examples of the redesigned tickets here